B2B Qualitative Research: The Power of Follow-Up Questions
Follow-up questions are indispensable in B2B qualitative research. They are the key to unlocking substantial research findings; without them, businesses risk settling for surface-level findings that...
View ArticleCase Study: How to Use Quantitative Benchmarking to Gauge the Impact of Open...
How do you know if the open source investments you’ve been making – like investing in popular open source projects or developing educational assets focused on open source – are having the positive...
View ArticleSaaS Buyer Personas: DIY or Agency-Assisted?
As a marketer, you know that buyer personas are table stakes for the success of your SaaS solution. Yet, when it comes to the best approach for developing them, you may be faced with a dilemma. Should...
View ArticleCase Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
What would you do if you needed to launch a new SaaS solution, but were unsure about how to best bring the solution to market? In this short video, we’ll demonstrate how we conducted focus groups with...
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B2B Quantitative Research: Designing High-Impact Surveys
A well-crafted survey is pivotal in yielding valuable data for a B2B quantitative research study. But when designing a survey for maximum impact, it’s not just about answering key business questions...
View ArticleSaaS Go-To-Market Strategy: The Crucial Role of Research
As a B2B marketer, you understand the significance a comprehensive go-to-market (GTM) strategy plays in the successful launch of any new SaaS solution. This strategy should incorporate essential...
View ArticleCase Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer’s journey. How would you know which ones to focus on first, second, and third in your marketing and sales...
View ArticleSaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around. The post SaaS Churn: 5 Reasons Why Your Customers Are Leaving appeared first on Cascade Insights.
View ArticleCase Study – How to Win Over Challenging Personas with B2B Message Testing
Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims. The post Case Study...
View ArticleSaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities. The post SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth appeared first on Cascade...
View ArticleCase Study – New Solution Success: Using Message Testing to Ensure a...
Imagine you’re a leading provider of open-source solutions for IT teams getting ready to bring a new solution to market. What would you do to ensure its messaging will resonate with target personas? In...
View ArticleICP Research: Transforming Market Mirages into Real Opportunities
Imagine the B2B tech landscape as a vast, shimmering desert. Opportunities sparkle in the distance, yet distinguishing between those brimming with real potential and those that are mere mirages can be...
View ArticleCase Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas. The post Case...
View ArticleResearch-Backed SaaS Marketing Strategy: Your 5-Step Guide
Embarking on a road trip without a map or GPS often leads to frustrating detours, wasted time, and the risk of getting completely lost. Similarly, diving into the development of a SaaS marketing...
View ArticleCase Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn. The post Case Study – Limiting Customer...
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